UNDER THE LABEL

Everything we've ever written about, ever, for your browsing pleasure

 

synonyms: our blog

Since our inception, our go-to showroom for photo shoots has always been The Park Showroom in Downtown LA. Whether it’s a shoot in Malibu for our #SunJunkie, Los Feliz for our #EdgarAllanFaux, or West Hollywood for our #HopelessRomantic, they have always had the best s...

 

Limelight - saying that one word around anybody born in the 1970's and 1980's turns into hours of reminiscing and looking back at parties past. We have our fair share of Limelight stories. Sunday nights became the new Friday night. When it closed for good (under its r...

Beauty is in the eye of the beholder, and at I Love Ugly, everything is subjective. This former art collective has expanded into an international clothing brand known for everything from quality leather goods and suits to drop crotch pants that every skater covets. Whe...

The holiday season can only mean one thing in New York City - pop up shops galore! This past Wednesday, in the heart of Soho, we were treated to a preview night of shopping at THE TOKENS: Creeds Collective Influencer Presentation. Instead of the usual $5 Pashmina scarv...

When we headed to Laguna Beach to take a look at the flagship store and design space for Latitude Supply Co., we had no idea what we were in for. We had seen the preppy-classic, effortlessly cool designs that Latitude Supply Co. continually puts out, but getting a peak...

Recently we stopped into one of our favorite stores, Kingswell, to chat with owner DJ Chavez to get his perspective onskate culture in America and find out what his goal was in opening his skate-inspired store.

Labeling Men: Has the style of skating always gone hand-in-...

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