Although her debut album isn’t due out until next year, JONES’ new single “Hoops” already has us yearning for more. The London-based artist’s newest track is co-produced by rising talents XO and Josh Record, and described by her team as “gutsy, introspective, innovative track about heartbreak and is real in a way few other songs even try to be.”
JONES first started writing music by turning her most private diary entries into songs at an early age. Inspired by her “soul-loving” mother’s love for artists like Stevie Wonder, she has gradually taken the path towards becoming a successful singer-songwriter, selling out her debut London show in days. We asked JONES to answer a few questions for us about her background, inspiration and of course, her future in music.
Labeling Men: I am loving "Hoops"! What was the inspiration behind that song?
JONES: Thank you! Well sonically the inspiration came from a mixture of Lykke Li (I love the rawness of her voice) and The xx (I love their use of heavy reverb on their emotive guitar riffs). The song is about a form of unrequited love, and looking back to a time when things worked. As much as it sounds like it's a relationship song, it could also be about a failed friendship when one is giving more than the other.
Labeling Men: How old are you?
JONES: I'm 25.
Labeling Men: What is your full name?
JONES: Cherie Jones. My mother named me after one of her favourite Stevie songs, “My Cherie Amour.”
Labeling Men: I read that you live in East London. I love that area. Did you grow up there? What is your favorite thing about it?
JONES: Yes, I do live in East London, and I was indeed raised there – I'm now living in a slightly different part. I think it's a great area; it has definitely undergone a metamorphosis. I love the fact that it has such a relaxed nature about it and 'anything goes.' There are many different sub-cultures co-existing.
Labeling Men: When did you start making music?
JONES: I wrote my first song at 15 and have had the bug for it ever since.
Labeling Men: What is your favorite song in the world?
JONES: Impossible to answer. It depends on the day. Today somewhere between Bob Marley's “Waiting In Vain” and Tame Impala's “Mind Mischief.”
Labeling Men: Dream collaboration?
JONES: Tame Impala!
Labeling Men: Describe your perfect day.
JONES: Having a late Sunday roast with a group of good friends.
Labeling Men: What most inspires you?
JONES: Life! Friends, love, experiences, life lessons...
Labeling Men: What was the first concert you attended?
JONES: N.E.R.D at Brixton Academy, London.
Labeling Men: What is on your current rotation?
JONES: Lykke Li's "I Never Learn," and Tame Impala's "The Less I Know The Better."
Labeling Men: What are you working on right now?
JONES: I'm currently in the process of finishing my first album! Very exciting.
Labeling Men: Where do you see yourself in five years?
JONES: Older, wiser and still just as inspired and excited by life as I am now.
Listen to JONES’ latest single “Hoops” here and keep an eye out for her debut album in Spring 2016.
Check out her website www.thisisjones.com to learn more and follow her on Instagram + Twitter @iseejones
Interview by Anna Dorn
Photograph provided by JONES