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GROOMED: Niucoco Hair Serum

The founder of Niucoco, James La, and I bonded over men’s products while at the Wyclef John preview event in The Hamptons. Hearing the passion he has for the serum he developed, I was fortunate enough to have some myself and the results were great. My hair, which isn't very dry, still took to the serum, adding volume and as a result, I didn't need to put hair gel in my hair for that added affect. La tells us that he's tested the product "on every kind of hair types with different backgrounds and it hasn't failed anybody yet!" Read on to learn more about Niucoco's serum and some exculsive Lablld styling tips.

Benefits to Men’s Hair:

One product—so many benefits. This nutrient-rich serum and styling oil does it all, including protects against heat styling and adds high-octane shine. It encourages smoothness and has a light refreshing coconut scent.

Stylist’s Tip:

Add a few drops to hair before styling to protect hair from heat and to maintain healthy hair. Add an extra few drops after styling to add a healthy gloss to hair. It can help with making hair neat and eliminate the fly-aways. Men have also used as a beard serum to soften up the texture.


Coconut Oil (cold pressed, extra virgin) - Moisturizing, strengthening, rich in vitamin E, adds shine to the hair.

Guava Fruit Extract - Exceptional moisturizing benefits; helps strands retain moisture.

Hydrolyzed Proteins (Hydrolyzed Quinoa Protein, Hydrolyzed Amaranth Protein, Hydrolyzed Rice Protein) -Hydrolyzed proteins are short protein fragments that fill in the gaps in damaged hair cuticles to give extra strength to hair. Healthy cuticles means smoother strands and increased ability of the strands to maintain moisture and shine.

Vitamin E - An antioxidant which also promotes circulation to the scalp and can help to repair damaged hair follicles. Increased circulation means increased nutrient supply to follicles which is related to healthier hair.

About Niucoco:

NIUCOCO is a luxury line of natural hair care products, inspired by an exclusive, cold-pressed coconut oil which delivers exceptional results. Our products are vegan-friendly and animal cruelty free by registering with the Leaping Bunny Program and Beauty without Bunnies. The "hero" ingredient is our coconut oil. It is uniquely sourced and not available in any other hair care product in the around the world and made in Canada.

By Nisim Frank

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